January 16, 2017


Digital touchscreen solution provider modernizes luxury retail jewelry shopping experience in Columbus Circle shop

MILPITAS, Calif.—January 16, 2017—Elo, a global provider of touchscreen solutions, has been selected by luxury retail jeweler Monica Rich Kosann to outfit its first freestanding store at The Shops at Columbus Circle. Elo’s interactive digital touchscreens facilitate hands-on shopping between customers and Monica Rich Kosann sales associates with the brand’s full inventory at their fingertips via the touchscreens’ in-store e-commerce capabilities.

“We pride ourselves on elegant and timeless jewelry pieces, and want to ensure that is reflected in the way we display and sell our products” said Rod Kosann, CEO of Monica Rich Kosann. “Elo’s digital touchscreen solutions have allowed us to offer a modern, side-by-side shopping experience between our sales associates and customers. We won’t do a store again without Elo’s digital touchscreens, and are looking into incorporating them in all new store initiatives including at our flagship store at Bergdorf Goodman.”

The touchscreens at the Monica Rich Kosann location are used by customers to shop the jeweler’s full collection beyond the select stock available in-store. Shoppers can personalize their signature Monica Rich Kosann lockets, comparing how different metals, designs and photos would look on their finished pieces. Coupled with extensive knowledge from the shop’s sales associates, customers are set up for a uniquely engaging shopping experience. Since the shop opened in November 2016, it has already exceeded both traffic and sales projections significantly.

Craig Witsoe, CEO of Elo, added, “Monica Rich Kosann’s use of digital touchscreens illustrates the versatility of touchscreen technology and its ability to add a personalized touch to the customer shopping experience. And all retailers stand to benefit—from interactive digital signage and endless aisle to point of sale and, as in the case of Monica Rich Kosann, in-store e-commerce."

Elo’s wide range of touchscreen solutions, including those offered at Monica Rich Kosann’s freestanding location, will be on display this week at the National Retail Federation’s “Big Show.” Visit Elo at booth #4162 from January 15 to 17.


Elo, the Elo logo and EloView are trademarks of Elo Touch Solutions, Inc. and its affiliates.
All other trademarks are the property of their respective owners. 

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